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Showing posts with the label greenwashing

The blame game.

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No one enjoys taking responsibility when things go wrong. We are all eager to determine why a failure doesn't lie solely on our shoulders or why it's not our fault at all. Blame shifting is a common practice and phrase thrown around in our home.  "Well, if she didn't ...then I wouldn't have ... "  "If he wasn't didn't say ... then I wouldn't have said ..."  Although the blame-shifting technique is prohibited in our family, it still finds its way into many unfortunate situations.  Why does it matter? Taking pers onal responsibility helps to ensure the same thing doesn't happen again (and again and again). Situations usually have multiple actors that could all play essential parts in prevention, but what's important is that each player knows their role and how they can personally correct it. You are only able to control yourself, and sometimes, that proves difficult.  This is such a basic and juvenile conversation that it would see...

Stay off the angry train - Jump into action

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It's crazy - as I scroll through business social media posts I am seeing an uptick of anger in regard to plastics and recycling. Seemingly angry people call out others for irresponsible behavior, false information, and despicable treatment of our environment. Passionate comments, varying degrees of first-hand knowledge, and lots of blaming and pointing. This public platform seems to be what people need to vent or blame.   I struggle. Should I celebrate that people are taking notice? It seems like the wrong kind of notice, not necessarily productive or positive but attention nonetheless. I wholeheartedly agree that we have some problems when it comes to "stuff" I see these as the three most significant issues:  1. Litter is a big problem.  2. Items being landfilled are a big problem. 3. 100% recyclable (and in demand) items being littered or landfilled is a HUGE problem.  What solutions do we have?  Litter is a big problem . An unpopular but pretty basic iss...

Celebrate each step

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You come home from work and in place of the organized and mess-free home, you left this morning, you enter chaos. Even an amateur hunter could follow the trail across the entire first level and lead to the bedrooms of the accused. Step by step, sock by sock and paper by paper anger rises as you walk. You are about to blow. With so many examples of wrong behavior, how can you open the door and celebrate the homework that is currently being worked on?  It may be a leap, but in my mind, this is the current state of recycling.  We read articles, watch news stories, and see blips on our social media. Recycling is going in the wrong direction and the pollution and destruction of our environment are at an all-time high, or is it? Sometimes when you are so close, you cannot even make out the big picture, you are not getting an accurate view, it's just all blurry and messy.  Recycling by nature is messy (both figuratively and literally). When you are dealing with "trash" you don...

Let's Own It.

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  Holding way too much in my arms and hands, not a finger to spare (I am a huge fan of the lazy man's load - as my husband always tells me), I try to use my foot as the lever to open the door in front of me. After the first few failed attempts I struggle to shift the weight of the many overflowing items in my arms and reach with my elbow. Somehow, almost unexpectedly the door abruptly swings open, I lose the disheveled balance of every item that I was haphazardly clinging to, and one by one they crash to the ground. "Stupid door" is my immediate and gut response. As I look back and chuckle (now), how did I not think that would happen, how can I call anything but my actions "stupid"?   Despite my newfound clarity, after the fact, it is so hard in the moment to recognize that our own decisions are often what lead to unfavorable outcomes. Frustration, disappointment, embarrassment, and sometimes fear (during larger mishaps)  take over and we feverously search for a...

Are you buying the greenwash hype -or isn't it greenwashing at all?

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Sometimes it's all just about image but other times it really does go much deeper than that to real environmental and sustainability goals. The largest problem is cutting through the talk and determining what to believe and who is just greenwashing. There has been a good deal of negative talk lately about the use of plastics and their effect on our environment. When plastic items are not recycled and are landfilled, or worse, littered I agree, they have a large negative impact on our environment.  The idea of reducing or ending plastic consumption has opened doors to new products. Some of these options are catching on simply because they are not plastic. While some may be good options others are just a form of bait and switch, creating no real environmental benefit or at times negative effects.  https://www.foodnavigator-usa.com/Article/2021/12/11/If-you-re-using-paper-but-you-re-putting-a-plastic-liner-in-it-you-haven-t-really-solved-anything-Footprint-talks-sustainable-packa...

Is it worth the argument?

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You are on a business-focused social media platform and there is a great post motivating consumers to recycle their PET bottles. It's an encouraging video showing all the potential "new" products the "old", recycled PET can become. The post focuses on the idea that these bottles are not only recyclable but an in-demand raw material that manufacturers are actually seeking. This is all an attempt to stoke the interest of the public and motivate them to recycle and keep bottles out of the landfill or worse, discarded as litter. What possible negative reaction could this post get?  Insert a snarky comment by someone who knows someone who had a job, at one time, that is semi-related to a position that assisted in the recycling of PET. They fire back that PET recycling back into a PET bottle isn't possible and/or profitable. This one comment is followed up quickly by a few other recycling naysayers "recycling is dead", "recycling can't be profit...

Cape Cod's plastic *WATER* bottle ban

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Cape Cod towns decided to take a stance and ban plastic water bottles in their town. You can drink soda, juice, and other beverages in the same plastic bottles but under no circumstance should you consider drinking bottled water, not in their town. The confusing part is that these bottles are 100% recyclable and in demand. There are consumers currently seeking these raw materials. There is no question about their recyclability, the only thing in question is if consumers can be bothered to get them into the recycling bins.  I've found that as I read the news I am confused. This decision by the towns of Cape Cod is one of those times. I agree wholeheartedly that there are many necessary steps to be taken to increase the positive impact of recycling. This very random and illogical approach is what absolutely baffles me. If you want to ban something look into items that really have inconsistent or no end markets. Styrofoam for example - have at it, ban away. Plastic sandwich/snack bags...

Say What??

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I have scrolled through my business newsfeed and felt the need to fact-check or at least provide my input on some topics that have been shared and posted repeatedly. Many may not completely understand, at least from a materials recovery facility standpoint.  1. "Choose glass in place of plastic because it's more environmentally friendly."   A number of materials recovery facilities made the decision to no longer accept curbside glass. When collected in a curbside/residential recycling program, glass becomes color mixed and collects all the small contaminants (straws, lids, shredded paper, small pieces of plastic) which makes it much more difficult to sell and makes it nearly worthless or a negative value. Glass collected in this manner also has little end markets unless processed for alternative uses (drainage/septic/trenching/etc). Glass is also the most destructive of all recyclable materials that pass through materials handling equipment which makes it extremely costl...

What's so bad about greenwashing?

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I tend to believe that you can't really get too upset about anything if it's for the right reason and isn't causing any real negative impact. For example, I'm sure you know someone who likes to tell exaggerated stories, and although it may give you a chance to exercise your eyes from all the rolling, who is it really hurting? Does the same go for greenwashing - is it really hurting anything?  I was recently given an article about a pending lawsuit targeting a company founded to assist large, big-name brands make their packaging and/or products more recyclable. They came up with some pretty catchy ideas and were often cited in the news for their innovative office design that was just as eco-friendly as their business strategy. Their existence and mission sounded like a wonderful addition to the recycling industry.  They needed consumer buy-in. To get people on board, you must limit the amount of additional effort they need to put forth and make it sound simple. The messa...

Let's get real

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Recycling markets are in a very tough spot right now. While some individuals and businesses may not know most have felt the strain or have at least heard the buzz. The bulk of the issues have been an issue for a really long time it's just gotten a lot worse. It's kind of like when your child tries to go on a hunger strike and will only eat dessert. You can let it go and hope for it to pass, with the likelihood of it spreading to your other children, or you can put an end to it (or at least put a plan in place to slowly put an end to it). In the recycling industry we need a plan. My plan starts with education by explaining what I believe the real issues are. 1. Contamination is real and the absolute HUGEST issue. Some recycling rules can be extremely confusing; items that are accepted, preferred, and completely fine in one program can cause big issues for another. Other times (lots of times) there are items that are clearly NOT recyclable that are carelessly placed in th...

No mixed feelings here.

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https://wasteadvantagemag.com/mixed-feelings-on-mixed-waste-still/ This article in Waste Advantage Magazine discusses the idea of single bin collection (not to be confused with single stream collection). Although the terms are sometimes used interchangeably they are vastly different (pay attention to context) and ask for clarification. Single bins collection means that all materials that are leaving your home or business (garbage & recycling) will go in the same single bin. These mixed up, highly contaminated materials will go to what is known as a dirty MRF (Materials Recovery Facility) and the staff will be tasked with first sorting out food waste, dirty diapers, feminine products, coffee grinds, and lots of other highly unappealing items from the "recycling". After they've raked out whatever garbage they can they will attempt to salvage  "clean" recyclable items. Sorters will try to sort the paper, bottles, cans, & glass that remain so it might...

The Recycling Industry

If you pay attention to the news I am sure that you have heard about the concerns associated with the current recycling markets. Company officials and representatives from a number of the large, nationally owned, waste management corporations have gone on the record stating that times are tough and profits are thin. If you are like me you may not have heard many of these interviews (they just don't play that type of news on Disney channel). I have a vested interest (as we all do) in the state of recycling markets so in this case I've actually made it a point to pay attention. There are lots of discussions of how the recycling markets got into the troubling state that they are presently in and although there is no single reason there is one huge contributor. I've always hated the "I told you so" types so I'm going to tread lightly... okay, I may still sort of allude to "I told you so". If you scroll back in our historical posts you'll find us sh...

Why ya gotta be so mean?

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 I am by no means the shining light of positivity. I would LOVE to be known for that characteristic but that isn't my reality. In fact, I've needed to defend by comments many times by explaining that "I'm not pessimistic, I'm really just realistic". That being said, I have recently found myself feeling so frustrated by comments that I have heard or overheard people make recently.  When there is positive, happy news about responsible environmental choices made by companies or citizens (that created a real impact in our environment) instead of people rejoicing and providing their well wishes they do the opposite, they criticise. Whether pointing out the areas that could benefit from additional changes, why the results aren't as great as written, how they would do things different, or why the company as a whole is awful; none of it is productive. We need to understand that things will not always be perfect and that additional steps might need to be m...

Make good,green choices

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I've often explained that being kind to our planet goes much  further than recycling but also following through and buying recycled. We all must commit to supporting companies that have the correct environmental outlook and avoid those who do not. We need to make choices that are not only beneficial to us but also to our planet and generations to come. Navigating through greenwashing does make finding true answers exceedingly difficult but with a little practice it becomes easier to read between the lines. Two of our family favorites are GUD (made by Burts Bees) and our absolute favorite is Original Sprout.Both are healthy natural choices without all the extra "stuff", both work very well and smell amazing, and both are contained inside of bottles made from recycled content. I am by no means suggesting you run out and buy these particular products (unless you want to) but am suggesting that you evaluate what you are buying; what it's made from/of, the product packag...

Reader Question

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There is nothing  not a lot that is better (okay if you told me I won the lottery it might be better) than receiving a reader question. It provides proof that people are reading and interested in what we have to say. So, thank you Ben! Let's get right to it. "I have read everywhere.. including your site and facebook page.. that plastic grocery bags are recyclable but my local drop off center will not accept them. My friend suggested that they just slip them in the bag with the rest of the plastic bottles (no one checks) but I'm not sure if we should be doing that. If they are recyclable why is the local collection center adamant that they don't want to take them and where can someone take them if they are in the same boat. I'm in PA, not far from Harrisburg. Thanks in advance for you help. Ben" So Ben, this is where recycling gets tricky. Plastic bags are without a doubt completely recyclable. To add an even more positive fact about plastic ba...

We're all about recycling but..

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A Recycled Basket (all items inside are made from recycled content) donated to a local customer for an employee event.  I find it absolutely amazing all the things that can be recycled and I love to point out items that are a product of recycling (I mean, it's pretty much my job to do that). Everyday new technology allows items previously destined to live decades in a landfill (or nearly forever) to become something new. I think that it's essential that people know what can be recycled and the actual impact that recycling has. To see that my water bottle, when thrown in the recycling bin (along with a few "friends") has now become a tee shirt encourages me to never take the easy road (and when required) walk a few extra steps to ensure that my items are recycled Lately I've read that cigarette butts, diapers, mattresses, carpet, waxed drink containers can all be recycled. Part of me gets really excited, we all need to use less items that end up in the la...

Come on people..

We've been hearing the chants recently.. single stream, single stream, single stream. It has become  the craze and it seems that nearly everyone thinks its the wave of the future (heck they have a song about it  Toss It Baby ). Many "environmentalists" push for the idea, they claim it'll get those people recycling that previously refused and greatly improve recycling numbers and participation. I consider myself to be environmentally conscious, so much so that I think dual stream is a better option (yeah, I know, no one cares). So okay, technology in the single stream arena has improved, separating the material has become more effective, and the residual rates have gone down (still noticeably higher then a dual stream facility).  We have agreed, that with everyone pushing, single stream seems to be a necessity brought on by market demand. CRI Hamburg is in the midst of installing a single stream sorting syste...

Did you ever wonder?

Has anyone ever told you something and you buy into it.. you eat it up and walk away thinking, "Wow, I feel better about that person or that company"? Have you ever woke up the next morning or even just tried to explain it to someone else and as you are talking it out it just doesn't make sense anymore. I have. I've watched little news blurbs, read quick headlines or even what I thought was the the whole story only to look into it further and realize that it wasn't all it was cracked up to be.  I've listened to a presentation only to later find out that either the presenter wasn't fully upfront (or to give them the benefit) wasn't completely informed. Many times in our industry this can be traced back to green washing. Companies or individuals want you to think that they are doing the right thing. They bank on the fact that you won't ask how. I am not an engineer and (unlike my husband and son) I don't really appreciate a good episode of ...

The public has spoken

I'm still trying to recover from the political election season. I can't help but feel like even informed voters weren't necessary informed based on solely truth. I'm not a very politically minded person. I certainly have my own beliefs and feelings and I have never subscribed to the philosophy that when I rant about how I feel you will adjust how you do. What if you were promised the whole story (just the truth and nothing but the truth), wouldn't that make voting so much easier? To relate this to the our industry we are happy to try and provide the full story about recycling and our recommendations. I have mentioned the Single Stream versus Dual Stream "debate" in the past. If you remember discussing single stream, I'm sure you remember my view on the situation. We stand strongly behind the idea of not mixing items together (especially food and drink containers that don't tend to be the cleanest to begin with) only to later separate t...

Navigating the Rocky Road

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  Ever thought that you were on the right road only to discover that you should have take the exit a few miles back? Unfortunately using it as a metaphor the road that a business owner, parent, heck human being should choose isn't always clear or marked, and is almost never absolute. Sometimes the joys in life are discovered by taking the "wrong" road or the "long cut" (as we've so loving described my fathers sometimes disastrous shortcuts). As a business owner you often don't have time or the available funds for an exploratory journey; you really just need a quick, short path.   Waste reduction and recycling is unfortunately a path that is unique to each business. There is no exact plan written that will work for every location or material they generate. It is also so important that someone with first hand knowledge can direct and guide decision makers about things they aren't supposed to know in depth. The knowledge required to run each...