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Showing posts from October, 2021

Is it worth the argument?

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You are on a business-focused social media platform and there is a great post motivating consumers to recycle their PET bottles. It's an encouraging video showing all the potential "new" products the "old", recycled PET can become. The post focuses on the idea that these bottles are not only recyclable but an in-demand raw material that manufacturers are actually seeking. This is all an attempt to stoke the interest of the public and motivate them to recycle and keep bottles out of the landfill or worse, discarded as litter. What possible negative reaction could this post get?  Insert a snarky comment by someone who knows someone who had a job, at one time, that is semi-related to a position that assisted in the recycling of PET. They fire back that PET recycling back into a PET bottle isn't possible and/or profitable. This one comment is followed up quickly by a few other recycling naysayers "recycling is dead", "recycling can't be profit